Proceeds from the Mental Wellness collection are donated to NAMI, (National Alliance on Mental Illness) the nation’s largest grassroots mental health organization dedicated to bettering the lives of others. An alliance of more than 600 local Affiliates and 49 State Organizations work in communities to raise awareness and provide support and education that was not previously available to those in need. They also provide a free & confidential help hotline for anyone struggling with mental health.